WhatsApp: Status Ad

At Meta, as a Senior Product Designer, I’ve been shaping how businesses connect with people through ads on WhatsApp Status, which drives 9.1B+ ads revenue – from launching new ad formats, to refining the end-to-end ad experience and raising the quality bar through hands-on dogfooding and shipping UI bugs.

role / design lead

timeline / apr 2025 - present

outcome / eligibility 34.1%, surpassing the 27.6% goal

CONTEXT

WhatsApp is a messaging platform, connecting people with their friends, family, and business across 3B+ users.

WhatsApp is a private communication tool, which is known for privacy. One of the key selling points of WhatsApp is an end-to-end encryption, meaning messages can only be read by the sender and receiver, not even Meta can see the content.

OPPORTUNITY

WhatsApp’s massive user base was under-monetized. Revenue was limited to marketing messaging only.

WhatsApp’s massive user base was under-monetized; revenue limites to marketing messaging.

ADVERTISERS

Couldn’t reach WhatsApp users.

USERS

No way to discover new businesses on WhatsApp.

SOLUTION

Unlocking new ad placements on WhatsApp Status through designing the ad formats that fits with WhatsApp’s native experience well, optimizing the ad performance through experiments, and improving ad quality through providing the ad control experience.

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