NAVER: Video Player

At NAVER, as a UX Designer, I designed a new video player from scratch, enabling search users to extract information from video content faster — growing monthly video views 4x and generating 10M+ new views. This project also had no dedicated PM, showcasing how I took ownership beyond design to fill that gap.
role / ux designer
timeline / jan 2019 - apr 2020
outcome / increase montly video view counts by 4 times
generate 10M+ new video views
CONTEXT
NAVER is the leading search engine platform in South Korea, with 80% of the nation's population and 30M+ montly active users.
PROBLEM
NAVER primarily features text-based search results, however, in the paradigm shift from text to video, search users seek more videos, driving them to YouTube.
NAVER's search results primarily consist of text-based content. At the time, there was a paradigm shift in content consumption trends from text to video. Since our search results primarily consisted of text-based content, users were unable to find enough video content and began moving to other platforms like YouTube. Therefore, our project goal was to retain users by adapting to this shift and increasing engagement with video content in search results.
STRATEGY
Simply increasing video visibility won't compete with YouTube, so I focused on providing differentiated experience for our platform: Video experience optimized for information discovery.
The simplest solution was to increase video visibility in search results, but as latecomers to the video industry, competing with YouTube's vast data pool required a unique approach. Through market research, I found that users primarily sought information on our platform, presenting an opportunity to focus on informational video content. This led me to the decision to design a video player optimized for information discovery, differentiating our experience from YouTube.
SOLUTION
Introduce a new video player with 2 main features – index and info sticker – to allow users to easily find information they’d like to see
Index / Users can browse the index at the beginning of the video so they are able to understand which part has which information. Plus, they can jump into the desired part directly through clicking on each index.

Info Sticker / Users can consume detailed information within the player through clicking on each sticker, and easily resume the video.
IMPACT
We increased video views by 4X which generated 10M+ new video views. And also we've obtained 2 patents through these two key features.
Video View Counts
+ 10M
Patent
+ 2
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